Digital Marketing Coordinator

Vancouver, BC, Canada ● Virtual Req #275
Monday, April 4, 2022


Who We Are

Meet Fresh Prep—Western Canada’s most convenient and sustainable meal kit delivery service.

As a certified B Corporation, we make convenient eating healthy and sustainable for the communities we operate in. We source quality local ingredients whenever possible, and deliver in reusable, recyclable and compostable packaging. We offer 10 chef-created meal kit recipes each week, with options for many lifestyles and preferences including vegetarian and vegan.

Fresh Prep has been selected as one of 2022 BC’s Top Employers and ranked #38 in the Globe and Mail’s 2021 Canada's Top Growing Companies List.

Who You Are

The Digital Marketing Coordinator will be part of the Digital Growth team, responsible for paid and organic sign ups to the Fresh Prep subscription service across BC and Alberta.


We are looking for a results-focused Marketing Coordinator to help drive digital sign ups through Google, Facebook and affiliates. 


In this role, you’ll support performance optimization for our digital marketing channels. Your work is driven by data as you aim to understand and identify trends or changes in demand online.
 

  • You have an understanding of website conversion, customer lifetime value, online traffic sources, and return-on-ad-spend (ROAS) and cost-per-acquisition (CPA).
  • You are a critical thinker, analytical and open to dealing with ambiguity.
  • You are comfortable owning a task from start to finish and take initiative to make continuous process improvements. 
  • You observe strict deadlines and hold yourself accountable for your deliverables.
  • You thrive in a changing environment and are able to pivot direction easily.
  • You are open to constructive feedback, but aren’t afraid to let your opinions be known. You approach the problem at hand from a strategic and empathetic point of view.
  • You are motivated by collaborative team task achievement and a results-oriented culture.

What You'll Be Doing

  • Work closely with the Digital Growth team leads to setup, manage and execute paid advertising campaigns across Google, social, display and affiliates, ensuring KPIs are met. 
  • Support the launch and optimization of new marketing initiatives, such as emerging channels (Reddit, TikTok etc.). 
  • Work cross functionally with other teams such as Creative, Brand, Data and CRM to maximize campaign success.
  • Perform keyword research to identify opportunities
  • Review and analyze historical data to identify growth opportunities
  • Monitor trends and develop deep knowledge of digital marketing 
  • Manage day-to-day marketing activities across multiple ad platforms including implementing A/B testing strategies to optimize and improve our ROI.

What We Are Looking For

  • University degree in Business, Communications or Marketing 
  • 1+ years of digital marketing experience building and scaling advertising campaigns
  • Familiarity with one or more digital ad platforms: Google, Impact, Facebook
  • Ability to work within a team environment to execute marketing campaigns, making adjustments as needed to resolve issues
  • Highly effective project and time management skills to meet deadlines
  • Energetic, self-motivated and results-oriented. Flexible and adaptable.
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution and people management skills
  • Excellent verbal and written communication skills that allow you to share information easily in a friendly and professional manner.
  • Ability to thrive in a fast-paced, deadline-driven environment and pivot direction easily 
  • Experience with communications tools and project management software (Slack, Asana etc.) an asset

What You Can Expect 

  • An inclusive, fun workplace filled with fantastic colleagues. We’re a certified B-Corporation and our team is passionate about making a positive difference (and also about food!)
  • The ability to work from home or from our HQ located in beautiful East Vancouver
  • Competitive pay and bonuses, as well as the opportunity to participate in our Employee Stock Option Plan.
  • Comprehensive health benefits (including medical, dental, vision and life-insurance) after 90 days of successful employment.
  • Free food! A Fresh Prep meal plan for 2 meals per week and sample meals from our test kitchen at our HQ!

Fresh Prep is an Equal Opportunity Employer (EOE) and prohibit discrimination of any kind. We value diversity at our company and at all job levels our goal is to be diverse, inclusive and representative of the communities we operate in. We endeavour to recruit, develop and retain the best talent from a diverse candidate pool and truly believe that diversity, equity and inclusion among our team members is vital to our success as a company. We trust that in applying for a role with us you value this as well!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.

Other details

  • Pay Type Salary
Location on Google Maps
  • Vancouver, BC, Canada
  • Virtual