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Director of Marketing – Specialty Chemicals & Ingredients Business Unit

California, 3333 Michelson Drive, Irvine, California, United States of America ● Connecticut, 58 Vale Road, Brookfield, Connecticut, United States of America ● Kentucky, 1101 Isaac Shelby Drive, Shelbyville, Kentucky, United States of America ● Winnebago, 711 6th Ave SE Winnebago, Winnebago, Minnesota, United States of America Req #112
Friday, June 17, 2022

Job TitleDirector of Marketing

Department: Operations

Reporting to: EVP & Managing Director

Location: Brookfield, CT, Irvine, CA, Shelbyville, KT, or Winnebago, MN


Greenfield is looking for a Director
of Marketing – Specialty Chemicals & Ingredients Business Unit to join our growing team. 


As a Director of Marketing, you will be responsible for the marketing function within the SC&I business unit. The main purpose of marketing within our organization is to support our sales team through content creation and lead generation, develop and execute a digital media strategy, and drive brand awareness helping to create lasting relationship with customers and other external audiences. 

 

Who We Are: 

 

Greenfield Global is a leading producer and supplier of high-value, mission-critical raw materials, ingredients, and additives that are vital to businesses and integral to a lower-carbon economy. From start-ups to the largest brands in the world, customers trust Greenfield’s extensive portfolio of premium products, regulatory expertise, and industry-leading service to improve people’s lives and the health of the planet. 

 

Why Join Greenfield? 

 

We innovate, collaborate, and work with purpose. By unlocking the potential of people, partnerships, and nature to accelerate sustainable solutions for the health of the planet, our work has a positive impact on the environment around the world. We’re always looking for people who can bring new talents and experience to our team. 

 

Who You Are: 

  • Minimum Bachelor degree required
  • At least 5-7 years of experience in Marketing Management
  • Significant experience in pharmaceutical, biotech, flavors or fragrance industries. Experience with excipient products a plus.
  • Proven ability to effectively plan and execute marketing programs, communication campaigns and product launches
  • Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
  • Excellent project management skills

 

Your Experience Should Include: 

  • Proven track record of driving growth via customer-centric innovation processes and funnel management
  • Preferred would be experience with Salesforce and Social Media
  • Experience with creating and launching Google Ads campaigns

 

 

Job Responsibilities: 
 

  • Develop and execute a marketing strategy based on industry needs and "voice of customer" that builds strong brand awareness, drives new customer acquisition, expands adoption, and generates revenue growth.
  • Responsible for development and execution of global, end-use market strategies including: Life Science, Food, Flavor, Fragrance, Extraction, Personal Care, and Industrial.  
  • Coordinate marketing campaigns with sales activities, draft press releases and manage digital and print collateral, presentations, and web content.
  • Work closely with the executive team, as well as the Commercial Team, to analyze and understand the market, customer needs, and the impact of these factors of the strategic direction of the company.
  • Establish and evaluate key performance indicators (KPIs) for campaigns and use data to optimize activities and make recommendations for future activities.
  • Develop and maintain weekly and monthly metrics reports or dashboards on marketing activities, effectiveness and business impact including demand generation, website and email marketing analytics.
  • Develop sales enablement materials including presentations, concise value propositions, and product and competitive briefs, advertisements, product specification sheets, etc.
  • Ensure product launches are properly supported with both internal and external content, activities, and promotions.
  • Provide concepts for content marketing materials and social media activities.
  • Work with sales colleagues to create awareness, maximize lead generation, strengthen sales funnel, and improve customer retention in support of product line objectives.  Ensure leads are captured from all marketing activities systematically, managed, and handed over to sales.
  • Support the design, development, messaging and execution of all trade events.
  • Maintain brand integrity through enactment and enforcement of brand usage requirements.
  • Track & maintain yearly marketing calendar for press releases, marketing campaigns, trade shows, etc.  
  • Manage vendor relationships for marketing activities ensuring on-time execution of accurate, quality work within budget.
  • Develop and manage a budget for marketing operations.  Analyze and report budget variances.  

 

Total Compensation & Care: 

  • Base salary dependent on experience and demonstrated performance 
  • Formal and informal training opportunities 
  • Comprehensive health and dental benefits 
  • Income protection: short- and long-term disability coverage, life insurance, paid personal sick time 
  • Vacation time exceeding industry standards 
  • Company funded retirement savings program with individual contribution opportunities 
  • Meaningful and challenging work 
  • Curated intentional culture focused on growth and development, engagement, and communication 

 

About Us 

We own and operate five distilleries, four specialty chemical manufacturing and packaging plants, and three next-generation biofuel and renewable energy R&D centers. This integrated model enhances supply chain transparency, quality control, custom formulation development, and ultimately customer satisfaction. 

 

Core Values 

  • Honesty 
  • Integrity 
  • Respect 
  • Commitment 
  • Openness to Change 

 

Core Principles 

  • Innovation: We are constantly seizing opportunities to develop new products, processes and methods to meet the diverse and demanding requirements of our customers. 
  • Collaboration: We are part catalyst, part collaborator. We work with partners to get the most out of our existing products, and to develop custom solutions for our customer requirements. 
  • Responsibility: Our commitment to give back to local communities in the US and Canada goes beyond the bottom line. We give back to the planet by processing renewable resources into low carbon fuels and chemicals. 
  • Agility: Our team is not only fast, we has the flexibility and creativity to pivot with customer needs to develop custom-made, on-time solutions. 
  • Discipline: At every plant, and for every customer, for every shipment, we put quality first. We operate a tight, transparent supply chain while meeting the highest regulatory standards. 

 

Other details

  • Pay Type Salary
Location on Google Maps
  • California, 3333 Michelson Drive, Irvine, California, United States of America
  • Connecticut, 58 Vale Road, Brookfield, Connecticut, United States of America
  • Kentucky, 1101 Isaac Shelby Drive, Shelbyville, Kentucky, United States of America
  • Winnebago, 711 6th Ave SE Winnebago, Winnebago, Minnesota, United States of America